I was asked if I could supply copy for emails and web banners each week for this online store. I have to be quick, I am given the area they wish to promote and then I have to quickly create the copy, so it can be sent out to their customers.
The client had developed a quirky character to represent the brand and I had to give it a voice. This is the kind of copy that I love to write, a bit irreverent, packed with personality but always directed at a sale.
