TBWA Christmas Card

I was freelancing with Art Directer Kenton Osmond at TBWA/Tequila and we were given the brief nobody wanted to do, the agency Christmas Card. This being the Southern Hemisphere, when Christmas time fall is the middle of summer, we came up with the ideas of sending a melted snowman. The media loved, it became a story in newspapers, on TV and radio and went on to win awards all around the globe, including Cannes and New York Festival.